<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[UK Trade Envoy visits Kuching, praises Sarawak&#x27;s cultural tourism potential]]></title><description><![CDATA[<p dir="auto"><strong>UK Trade Envoy to ASEAN Naz Shah visited Kuching and toured the Borneo Cultures Museum, saying Sarawak has "significant potential" as an international cultural tourism destination.</strong></p>
<p dir="auto"><img src="https://kuchinghub.com/assets/uploads/files/1781676282296-uk-envoy-kch-resized.jpg" alt="" class=" img-fluid img-markdown" /></p>
<p dir="auto">During her visit on Tuesday, Shah was accompanied by Deputy Minister for Tourism, Creative Industry and Performing Arts <strong>Datuk Snowdan Lawan</strong>, Sarawak Artificial Intelligence Centre CEO <strong>Prof Dr Patrick Then</strong>, and museum curator <strong>Yasmin Khalid Nicholls</strong>.</p>
<h2>UK reaffirms commitment to Sarawak</h2>
<p dir="auto">Shah said the UK remains committed to strengthening strategic cooperation with Malaysia, particularly Sarawak, and countries across the ASEAN region in trade, investment and tourism.</p>
<p dir="auto">"This has been an incredibly meaningful experience, and I want to share it with people in the UK so that more people can learn about and appreciate what Sarawak has to offer," she said.</p>
<h2>World-class museum</h2>
<p dir="auto">She described the <strong>Borneo Cultures Museum (BCM)</strong> as a "world-class institution" that successfully showcases the cultural richness of Sarawak and Borneo to both local and international audiences.</p>
<p dir="auto">"What is displayed here is remarkable and provides a deeper understanding of the people and heritage of Sarawak," she added.</p>
<p dir="auto"><img src="https://kuchinghub.com/assets/plugins/nodebb-plugin-emoji/emoji/android/1f4cd.png?v=70de5f145f9" class="not-responsive emoji emoji-android emoji--round_pushpin" style="height:23px;width:auto;vertical-align:middle" title="📍" alt="📍" /> <strong>Location:</strong> Borneo Cultures Museum, Kuching<br />
<img src="https://kuchinghub.com/assets/plugins/nodebb-plugin-emoji/emoji/android/1f4f0.png?v=70de5f145f9" class="not-responsive emoji emoji-android emoji--newspaper" style="height:23px;width:auto;vertical-align:middle" title="📰" alt="📰" /> <strong>Details:</strong> UK reaffirms commitment to deepening ties with Sarawak in trade, investment and tourism</p>
<p dir="auto"><img src="https://kuchinghub.com/assets/plugins/nodebb-plugin-emoji/emoji/android/1f517.png?v=70de5f145f9" class="not-responsive emoji emoji-android emoji--link" style="height:23px;width:auto;vertical-align:middle" title="🔗" alt="🔗" /> <strong>Source:</strong> <a href="https://www.theborneopost.com/2026/06/17/uk-keen-to-deepen-ties-with-sarawak-asean/" rel="nofollow ugc">Borneo Post Online</a></p>
<p dir="auto">What do you think of Sarawak's growing international profile? <img src="https://kuchinghub.com/assets/plugins/nodebb-plugin-emoji/emoji/android/1f447.png?v=70de5f145f9" class="not-responsive emoji emoji-android emoji--point_down" style="height:23px;width:auto;vertical-align:middle" title="👇" alt="👇" /></p>
]]></description><link>https://kuchinghub.com/topic/175/uk-trade-envoy-visits-kuching-praises-sarawak-s-cultural-tourism-potential</link><generator>RSS for Node</generator><lastBuildDate>Mon, 13 Jul 2026 00:14:29 GMT</lastBuildDate><atom:link href="https://kuchinghub.com/topic/175.rss" rel="self" type="application/rss+xml"/><pubDate>Wed, 17 Jun 2026 06:04:56 GMT</pubDate><ttl>60</ttl></channel></rss>